What You Need To Know To Be A Great Freelance Designer

1. Brand yourself. Practically any firm or group falls apart without an established style. Without an impressive personalized brand you will just fade into the background where literally 1000's of freelance designers wander.

2. Develop an effective web portfolio. It is almost impossible to achieve success in graphic or web design without having an impressive web presence. Any potential clients or bosses will need to see your work and most of them will want to type in a URL and click on what they need to see.

3. Create an equally effective print portfolio, business cards, resume, et cetera. This is somewhat a combination of the previous 2 steps. Make sure you create a formidable concrete portfolio that you could give to those who want to see your work "in person". Also make use of your branding and identity to create business cards, stationery, et cetera. Any time you could slap your very own personal brand on something, do it.

4. Be brave, daring, and professional. Don't be afraid to call people, offer services, email organizations and more. Recently, I was printing a job for a customer and at the printing shop, a person complimented me on the design of the piece. After engaging in friendly exchange, he asked me for a few recommendations on the piece he was printing for his own business. Although I was short on time, I was happy to assist him and once I got ready to leave, I offered my future services then gave him a card. Have faith that people will recognize your skills.

5. Go the extra mile for your clients. Word of mouth is the most important tool you have. Nothing can help you or harm you more than rumors and compliments shared by people for whom you have done work before. About 90% of the freelance work I complete comes from word-of-mouth publicity.

6. Get the small jobs first. Doing well at a smaller job for someone may also help open doors for your customer to do bigger, better things. I entered a logo contest for a specific group and out of the 4 logos I entered, two tied for first place pick. They were so impressed, I offered to make their online page too. Comparable offers can be made for an organization's stationery, business cards, etc. Find an area of interest and then take courage and offer much more.

7. Do not underestimate yourself. This goes along with Number 4. Make sure you believe in yourself. No one will ever employ a designer that thinks he might not do as good a job as the next guy. Make sure you reflect your self-confidence in your pricing. If your work is great, charge good money for it.

8. Network. Graphic and web design are rapidly changing. Every single day new methods and styles are created and the designer found sleeping on the job is left in the dust. Join social networks like twitter, linkedin, fb, digg, and more. Create a weblog and frequently add meaningful feedback on others' websites. Making a reputation for yourself in the design world takes a while but could be accomplished using social networking resources.

9. Practice, practice, practice. Nothing will show you how to increase in confidence and talent more than practice. If work is a bit slow, nail down some of those private tasks you've been meaning to accomplish. Join a group at school or in the community where you'll be able to freshen your own talents. Take part in design forums, contests, and workshops. Nothing can take the place of real life application and experience.

10. Pay attention. I like to bring a smaller note pad around with me. Whenever I see an advertisement, picture, building, person, etc. that influences my artistic thinking.

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